Get Your Transportation and Logistics Technology Product the Attention It Deserves.
It takes more than simple tactics to tell your transportation and logistics technology story. In the complex and fast-moving world of transportation, your product or service can easily get lost. Our freight technology PR services can help.
Our focus is strictly freight transportation and logistics. Specifically, we work with freight technology companies to get their stories told, connect with the key sources and, most importantly, serve as a catalyst for reputation building through B2B public relations services—including best-practice positioning and brand building.
You can be anywhere in your product journey and we can help.
Foundational Strategy for New and Established Companies
If you’ve never considered PR services that deliver a real communication and marketing strategy, you should. Your success can only be measured when all of the tactics align with your stated objectives.
Whether your freight technology company is new or established or based in the U.S. or overseas, LaunchIt has the experience and services to develop a comprehensive strategy that most effectively grows your presence in the U.S. transportation and logistics industry.
Each client engagement is kicked off with a four-phase planning process that's based on a modified gap/situational awareness methodology. It's designed to get into the details and identify your most pressing public relations gaps.
Taking a holistic approach, we listen before we develop your strategy, and will only employ the tactics that set you up for sustained success.
“LaunchIt has been an ideal choice both inasmuch as our initial decision basis has been validated and in the flexibility and adaptability of their business model to our needs. Their products and their industry awareness have been invaluable: well written and targeted PR and collateral, monitoring industry for promotional opportunities and marketing advice.”
-Ken Manning, Founder, Transportation Costing Group, an SMC3 Company
Tactics to Amplify Your Reputation
Once a strategy is in place, as part of our PR services, we act as an extension of your marketing, communication and PR efforts. Our tactical approach can include:
- Press release creation, execution and traditional and social media distribution
- Coverage measurement and analysis
- Building and strengthening client and media relationships
- Communicating company and product benefits
- Identifying relevant editorial coverage opportunities
- Finding additional opportunities for client inclusion
- Trade show consultation – what shows are best and how to participate to get the best return
- Coordinating and preparing for press conferences
- Developing and distributing press kits
- Creating content for targeted case studies and white papers
- Designing, scripting, coordinating and press followup for media events
Taking Relationships to a New Level
In addition to the traditional tactics outlined above, LaunchIt believes in building relationships. Leveraging our reputation and connections with industry leaders, media and other experts, we help our clients make the most of every opportunity to tell their stories. We offer:
- Introductions of client management to key industry influencers
- Strategies to engage trade associations on the most cost-effective basis
- Identification and negotiation of unique sponsorship opportunities to promote clients' brands
- Guidance on appropriate committee and association participation
- Identification, coordination and preparation for speaking and panel opportunities
- Identification of partnership opportunities
A wish list is a wonderful thing and it’s always nice to dream big. However, we know that your freight technology marketing budget is more than a wish list. It has to fit within your company’s bottom line and align with your company’s goals. We use industry knowledge and relevant experience to review your marketing budget, analyze your wish list, prioritize tactics and then creatively and cooperatively strategize to identify ways to optimize the impact of your marketing budget - whatever its size.
Your biggest rewards can come from minor tweaks in dollar allocations. With our deep understanding of media, messaging and freight, we can help you find new ways to make a bigger impact with the dollars you have.
We Do More
Today’s best PR consists of more than media management and messaging. Our clients also benefit from our in-house consulting expertise. Beginning with strategy development and continuing through tactical execution, our team brings knowledge, counsel and real-life experience to save you time and money. Because we understand the complex transportation and logistics industry, we know the right next steps, the right people and the right strategic approaches.
As a LaunchIt client, you become part of a vibrant community of freight technology and trucking professionalswho are developing and launching tomorrow's solutions today. Each of our clients benefits from having a close association with the transportation and logistics industry's leading players—which delivers instant respect, visibility, cooperative marketing opportunities and an unmatched advantage overall.
In addition to being associated with top industry experts, as part of LaunchIt, you'll become affiliated with PR Boutiques International, a worldwide collaborative network of boutique PR firms owned by experienced senior practitioners that left large agencies or corporations and started firms to put service first and work directly with clients.
Simply put, when you join forces with LaunchIt, you're backed by knowledge, innovative B2B PR practices and associations that will help you stand out from the crowd.
We Increase the Industry Awareness of Established Companies
Examples of trucking trade press coverage for four clients for 12 months before and after partnering with LaunchIt. In each case, the companies’ results dramatically improved once they became LaunchIt clients. In an industry where relationships, connections to the industry and other fleets, and participation are critical to sales, coverage in trade magazines is key to gaining credibility and visibility with target customers – fleets.
When you want B2B transportation and logistics PR services backed by industry experience, powerful connections and forward-thinking PR solutions, you want LaunchIt.