Leadership Team

An Innovative PR Firm That's Equal Parts PR Expertise and Deep Transportation Industry Knowledge

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Susan Fall

President and Founder

Susan Fall President and Founder LaunchItLaunchIt President and Founder Susan Fall focused on the transportation industry early in her career—and that singular passion continues today. Following graduation from UC Santa Barbara and a stint as the media/sponsor relations manager for the U.S. Canoe and Kayak team, Susan joined tech pioneer Qualcomm in 1993 and witnessed the revolutionary impact of GPS on the trucking industry. As the marketing and communication manager in the Omnitracs division, she recognized a lack of PR for transportation technology startups and credible guidance for companies entering into and engaging in the freight transportation industry. She saw companies struggle and fail, not because their technology products failed, but because they had no way to enter and gain traction in the very complex and highly relationship-oriented freight transportation industry.

In 2000, Susan took her marketing communications and public relations expertise and industry knowledge to market and founded LaunchIt Public Relations as a PR firm focused on helping freight technology companies enter, grow with and become leaders in their specific transportation industry segments.

Now, with nearly two decades under her leadership, LaunchIt’s strong and passionate dedication to the transportation industry and the field of public relations has made the company a premier PR firm and agency of record for some of the most successful technology companies in transportation.

Susan’s passion and expertise are widely recognized by her clients and the industry. She's considered a PR star and trucking technology expert. She's also a founding member of the Women in Trucking Association and serves/has served as a board member for Truck Writers of North America, the Professional Truck Driver Institute (PTDI), Trucker Buddy, a trustee for the Truckload Carriers Association (TCA) Scholarship Fund and an active member of the TCA and American Trucking Associations Communications & Image Policy Committees. Susan has been awarded “Rigster of the Year” honors for two consecutive years (2016 and 2017) by TCA for her efforts in promoting and increasing membership and was named PR World’s PR Champion 2018 for her work helping improve the image of the truck driver.

Mari McGowan

Vice President of Business Development

Mari McGowan VP of Business Development LaunchItMari shares Susan’s passion for trucking and technology and, like Susan, is considered a trucking technology expert with onboard technology and SaS experience. When Mari joined the LaunchIt team in January of 2017, her 20 years of marketing and technology product launch experience brought additional first-hand knowledge to the team. Prior to joining LaunchIt, Mari was the director of market development at Vnomics Corp., where she developed and launched sophisticated, multilevel marketing strategies that brought the company’s award-winning technology products to market. Before the transition to transportation, Mari worked in lithium batteries and energy storage where she managed an international sales force that delivered over 100M in revenue and the product management for commercial products.

Mari is active in TMC, serving as Chair of the IoT Task Force and Vice Chair of Connected Vehicle Task Force. She is also a member of Future Trade Task Force. She earned a Certified Transportation Professional (CTP) designation in 2015 and has a Bachelor of Science in Civil Engineering from Clarkson University.

Understand how our PR expertise and deep transportation industry knowledge can work to your advantage.

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