In the world of new trucking technology, relationships matter. Finding the right outlet for your story and showcasing the benefits of your transportation and logistics technology products and services means:
Our singular focus on the transportation industry has traditional print journalists, social media influencers and industry leaders looking to LaunchIt when they need expert opinions, trucking technology news and education on the technological advances in the trucking and logistics industry.
"We saw our competition getting great coverage in the press through articles and sponsorships. They were everywhere. when we heard that LaunchIt was available, we called right away. We went from having very little press coverage in 2016 to being included 64 times in trade journals during 2017."
Thom Schoenborn, VP of Marketing, Instructional Technologies Inc.
When you need to raise awareness, demonstrate command of the industry and increase exposure, you need LaunchIt’s marketing communication and PR team on your team.
Click on the publications to see examples.
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"Vigillo continues to free the data"
"Driver IQ streamlines employment verification"
"FPInnovations announces collaboration agreement to develop automated electric vehicles in Québec"
"MacroPoint receives additional patent for its freight tracking technology"
"Reliable Carriers Speeds Fueling for Drivers With QuikQ FPS"
"Instructional Technologies Inc. offers free cargo securement training"
"Survey: 50% of trucking companies say most new drivers quit within 6 months"
"TCA, partner EpicVue name Melton’s Daniel Sieczkarski 2016 Highway Angel of the Year"
"Vigillo runs the numbers on Roadcheck"
"Focus on Tire Inflation"
"New health screening station network takes shape for truckers"
"Tires, Texas big targets during Roadcheck 2016"
"Big Data changing way business is done"
"EROAD becoming a sponsor of Truckers Against Trafficking"
"Driving scores: fleets using new tech to engage driver performance"
"Rolling Strong to deploy health coaching, rewards on driver app"
"Truck stop-based clinic network aims to cut carriers’ costs"
"Video: Preventable or not? Motorists’ impatient pass prompts crash"
"Compliance outside the cab: Mobile ELD options add convenience for drivers"
"Mobile ELDs: the benefits and risks of roaming devices"
"Strategic routing, part 1: fine-tuning the final mile"
"Big data, part 4: latching onto video, comparative analysis"
"Fast action: new tech helps fleets automate risk analysis, driver training"
"Digitizing compliance: going paperless to manage big data"
"Carriers with higher turnover have higher crash rates and poorer CSA scores, analysis finds"
"Suppliers offer free online cargo securement training for CVSA Roadcheck"
"Big data part 2: The view from the driver's seat"
"Mobile rewards: fleets using tech to 'gamify' driving experience"
"Beyond the speed limiter, part 4: changing behaviors"
"Unlocking MPG: new tech helps fleets, drivers, unlock reach max fuel potential"
"Fast action: new tech helps fleets automate risk analysis, driver training"
"New tech helps fleets, drivers make truck parking more productive and satisfying"
"TMC hands out awards for service"
"Watching the wheels: active tire pressure systems coming to drive axles"
"The comforts of home: More fleets using in-cab TV to recruit, retain drivers"
"Suppliers offer free online cargo securement training for CVSA Roadcheck"
"Analyst warns fleets to expect ‘fire hose’ of ELD violations"
"EpicVue Wants To Make Life On The Road More Entertaining, Less Lonely"
"Colorado Chain Laws Now In Effect"
"6 Road warriors honored during trucker appreciation week"
"In-cab satellite TV latest perk to attract and retain truck drivers"
"Truck safety consultant casts doubt on FMCSA's carrier-grading proposal"
"Mobile TV helps fleet hold onto drivers"
"Respect, investment and a focus on safety create a winning culture at Halvor Lines"
"Photo gallery: ATA MCE 2017 on the show floor"
"Armellini Express Lines: Safer drivers in safer trucks"
"To perform maintenance in-house or outsource? That is the question."
"Optimizing onboard data-driven systems to mitigate downtime"
"Pressure points: Relieving the pain of inflated tire costs"
"Accurate data analytics solutions can help improve fuel savings"
"Fuel efficiency options: Looking to application to inform your specs"
"Evaluating the total cost of ownership for your technology solution"
"Bridging the gap: Connecting trucks and facilities"
"Protecting tire PSI: Adding TPMS, ATIS, TiS helps protect your investment"
"Gaining visibility with accurate load status information"
"Daseke Inc.—Powered by strength in diversity"
"Saving time and money: What onboard telematics can do for you"
"How fleets are gathering data for better asset management"
"What fleets need to know as we march toward full ELD Mandate compliance"
"Fleet Advantage appoints industry veteran as VP of fleet services"
"Compensation at Fleets Up, Amount Varies by Size"
"Adding service value with technology and software"
"Increase driver retention with quality hiring and clear expectations"
"Driver recruiting, retention efforts focus on pay packages as turnover expected to climb"
"Today's Pickup: TMC launches roadside breakdown dashboard"
"Amid driver health crisis, Rolling Strong gamifies wellness"
"NPTC hands out awards, announces CTP graduating class of 78"
"Today's Pickup: H.O.S. violations set to skyrocket on April 1"
"The start of ELD enforcement is just a few days away. How much enforcement has there been already?"
"Do not overlook the technology elements in maintenance and repair"
"Health and Wellness Coaching Accelerates to Professional Drivers"
"Driver Turnover Rate Rises to 90%"
"7 truck technologies you need (and why)"
"The ‘Uber’ effect: Fleets & shippers demand far more"
"You can’t avoid new technology"
"Once again, MPG is about the driver"
"Trucking warms to technology"
"EROAD to participate in truck-focused mileage fee program"
"Fleet survey shows uncertainty and hope in trucking this year"
"ELD makers frustrated with Congress, urge truckers not to wait until December deadline"
"Green Fleet of the Month: U.S. Xpress gains"
"Vigillo runs the numbers on Roadcheck"
"Trucking by the Numbers 2016"
"For late adopters of ELDs simplicity will be the key"
"Golf handicaps and fuel efficiency"
"Registration open for TMCSuperTech | Velociti sponsors"
"Gun rights and property rights slug it out in the parking lot"
"[what's new in:] inflation monitoring"
"A traction 'sock' for truck tires"
"Vnomics awarded National Science Foundation Grant"
"Boosting benefits to keep the best truck driver"
"Quick Fuel uses QuikQ fuel purchase system at 50 sites"
"For late adopters of ELDs simplicity will be the key"
"Urban Sprawl: Solving the Logistical Nightmare"
"TCA Names Sieczkarski 2016 Highway Angel of the Year"
"When 8.38 MPG is Even More Impressive Than You Think"
"Proposed CSA Scoring-Improvement Method Gets Thumbs Up"
"Fleets Share Best Practices on Implementing New Technologies"
"Electronic Log Data May Help Drive Hours-of-Service Reform"
"ELD, Driver Safety & Wellness Among ATA Announcements"
"Commentary: Driver Training Shouldn't End"
"PIT Examines Effects of Optimized Engine Programming"
"With Driver Training, Talk is Not Cheap"
"Truck Cabs Designed With Drivers in Mind"
"McLeod Updates LoadMaster Enterprise and PowerBroker"
"With Driver Training, Talk is Not Cheap"
"Driver Pay: Making the Grade"
"Cyber Security: Connect at Your Own Risk"
"CVSA to Take Phased-In Approach to ELD Mandate"
"PIT Group Assesses Real-World Platooning Operations"
"FMCSA Takes Driver ELD Education on the Road"
"Saving Fuel by the Dollar and by the Minute"
"How Truck Drivers Can Eat Healthy on the Road"
"Reports: The Final Piece of the Outsourcing Equation"
"Evaluating Options for Outside Service"
"Trucking and CSA Reform: The $64,000 Question"
"Fuel Saving Fleets: Ursa Sees High MPG in the Real World"
"A Different Approach to Fuel Efficiency Coaching"
"Vnomics Announces Improved Fuel Scoring Model"
"ELD Certification: What Does it Really Mean?"
"EROAD Taps Ellis to be New President"
"HDT Announces 2017 Top 20 Products"
"Tribe Express Takes the Long View on Driver Retention"
"5 Ways to Improve Shop Productivity"
"Maximizing Truck Tire Tread Life"
"14 Things You Need to Know Before ELDs Become Mandatory"
"ELD Certification: What Does it Really Mean?"
"Ping! 3 Things You Need to Know About ELDs and Fuel Taxes"
"Safety Companies Offer Advice Ahead of Roadcheck 2017"
"What You Need to Know About Data in the Cloud"
"Fleets Boost Pay to Get Truck Drivers to Stay"
"Bison Transport, Central Oregon Truck Company Win TCA Best Fleets to Drive For"
"The ELD Rule: Time to Comply"
"Impact of Full ELD Enforcement: ‘A Firehose of Violations’"
“EROAD team members are special guests on Black Knight’s Roundtable program”
“Drivers Legal Plan wows the members of the Black Knights Roundtable with value of services”
"What to know ahead of your physical"
"Avoiding the flu during the holidays"
"PREPPING FOR A LONG-TERM MED CARD"
"Eating healthy on the road is possible"
"Roadcheck 72-hour blitz is set for June 6-8"
"July/August Transport Management Special"
"Compensation for Driver Recruitment Vary by Fleet Size"
"Strategic Routing, Part 1: fine-tuning the final mile
"Deals available to truckers during National Truck Driver Appreciation Week"
"Next steps for CSA — scores behind the curtain or not?"
"High driver turnover correlated with higher OOS, crash volumes and CSA SMS scores"
"Fighting tickets: Don't forget DataQs to clear your PSP/CSA record"
"Parking since the ELD mandate — what have you seen?"
"Trucker who comforted dying fellow driver named Highway Angel of the Year"
"Analyst predicts deluge of ELD violations starting April 1"
"Three Industries Undergoing IoT Innovation"
"Employment verification is simplified"
"EROAD provides electronic IRP platform"
"Vnomics True Fuel coaches drivers in real time"
"Trailiner Corp enhances security, load accuracy by using Q-Gate"
"PIT Group Energotest evaluates products to boost fuel efficiency"
"Carriers Taking Last-Mile Transportation In-House"
"ELD suppliers prepare for a second wave of adoption
"Preventing cyber attacks, redefining jobs in light of autonomous technology, WFBCON topics"
"AutoSock provides alternative to chains for Class 3-8 HD vehicles"
"PIT Group to test and verify ELDs"
"Kenworth shows off 'driver's truck,' T680 Advantage 76-inch sleeper at MATS"
"2017 was a good year for Trucking Moves America Forward, group's leaders say"
"Suppliers alert carriers, Operators not to wait on ELDS"
"IN PRINT — Sleep Well: Researchers focusing on driver sleep"
"U.S. Xpress testing fuel economy with PIT Group"
"Attention truckload carriers: This program's for you."
"Vnomics True Fuel® Part Two: Good Jim"-Video
"Vnomics True Fuel® Part One: Bad Jim"- Video
"Viewpoints: Vnomics True Fuel™ Adds Feature"
"‘The working conditions … are not desirable’"
"Testing experts participate in Canadian truck platooning research program"
"Testing experts participate in Canadian truck platooning research program"
"Diesel Drops 1.6¢ to $2.776, Oil Rises on Expectations of More Cuts"
"Fleets, Tech Vendors Parsing Data to Improve Driver Coaching, Safety"
Safety Belt Use Increased Since 2007 Among Truck Drivers, New Survey Says"
"Item Response Theory’ Model Has Potential to Reduce Crashes, FMCSA Says"
"MCE Exhibitors Relish Time With Top Fleet Executives"
"Opinion: US Gets Serious About Driver Training"
"Fleets, Tech Vendors Parsing Data to Improve Driver Coaching, Safety"
"ATA Thanks Share the Road, America’s Road Team Program Sponsors and Supporters"
"Survey: Driver Shortage Explains Unseated Trucks"
"Contractor Association Requests Exemption From ELD Rule"
"Opinion: Trucking Industry Needs ‘Ban the Box’ Solution"
"Opinion: FMCSA Should Accept NAS Recommendations for CSA"
"New ELD Vendors Flood Market as Mandate Nears"
"CVSA Deems Roadcheck a Success With 57,404 Trucks Inspected"
"High CSA Scores Predict High Driver Attrition, Vigillo's Bryan Says"
"Vigillo's Steve Bryan Says Being Acquired Gives Him Dream Job"
"LiveOnWeb on Recruiting Young Drivers"
"Proper Truck Tire Pressure On the Go, Promises California Firm"
"MacroPoint Lands $44 Million Investment From Equity Firm"
"Technology Brings the Comfort of Home to Drivers"
"Most Truck Crashes Occur During Daytime, Data Provider Vigillo Says"
"Vigillo Partners with State Trucking Associations on Crash Review Program"
"Searching for an ELD? It's Buyer Beware"
"Velociti, Meritor Team on Tire Inflation for Trailers"
"Velocity Expands Missouri Headquarters"
"Replay: LiveOnWeb Presents '2017: An ELD Odyssey'"
"FlowBelow Adds New Products, Cooperates with Aperia"
"ERoad Displays Its Electronic Logging Device"
"Drive for the Prize: Carriers Introduce 'Gamification' to Reduce Driver Turnover"
"Driver Pay Rising as Large Carriers Open Their Wallets"
"Fuel-Card Partnerships Proliferate Amid Growing Competition for Discounts"
"Fleets Rely on In-House, Outside Expertise to Keep Onboard Technology Up and Running"
"Could Truck Electronics Be the Next Cybersecurity Threat?"
"Fleets Implementing Tracking Technology to Fairly Reward Fuel-Efficient Drivers"
"Testing experts participate in Canadian truck platooning research program"
"Report finds FMCSA’s Safety Measurement System flawed"
"AutoSocks; don’t leave home without them"
"Testing experts participate in Canadian truck platooning research program"
"Truckers’ ELD Mandate Starts, Compliance Rates Vary"
"ELD Sales Surge Expected as Deadline Looms for Truckers"
"Staying up to speed in technology crucial to success, TMC panelists say
"Women drivers among trucking winners in 2017
"Trends in truckload recruiting and retention"
"Benefits of automatic trailer tire inflation systems"
"CVSA to Take Phased-In Approach to ELD Mandate"
"Evaluating Options for Outside Service"
"FMCSA Takes Driver ELD Education on the Road"
