LaunchIt Public Relations strongly believes in supporting these charities and in turn, improving the image of our industry...


LaunchIt Public Relations is proud to support the TCA Highway Angel program.  Since its inception in August 1997, the Highway Angel program has recognized hundreds of truck drivers for the extraordinary kindness, courtesy, and courage they have shown others while on the job. These drivers’ good deeds range from simple acts of kindness, such as fixing a flat tire, to heroic life-saving efforts, such as pulling someone from a burning vehicle and administering CPR.

Genuinely selfless in their actions, the Highway Angels are typically nominated by their employers, fellow drivers, or the motorists they’ve assisted out on the road. Once nominated, TCA investigates and verifies the details involved before recognizing the driver as a Highway Angel.

In addition to being honored by TCA and their carrier with a certificate, patch and pin, the Highway Angel’s actions are also recognized every month with press coverage in virtually all of the major trucking publications, and through social media. Press releases are also distributed to local media outlets near the incident, and through the national wire services when lifesaving actions are involved.

The trucking industry’s top carriers rely on the driver recognition provided by the Highway Angel program, not only as part of their recruitment and retention efforts, but also as a key element of their campaign to improve the public's image of truck driving as a profession.

Long-time Highway Angel spokesperson and country recording artist Lindsay Lawler is conducting her third consecutive Highway Angel Truck Stop Tour at TravelCenters of America all over the nation.  Lindays tours entertain truck drivers with free acoustic performances designed to create an interactive, educational, and family-friendly atmosphere.

Lindsay performs at a truck stop in London, Ohio June 2015

Lindsay performs at a truck stop in London, Ohio June 2015



National Student Technician Competition, TMCFutureTech 2015. The event, designed to promote career opportunities as heavy-truck technicians, will be held in conjunction with the National Technician Skills Competition —TMCSuperTech 2015 — held by American Trucking Associations’ Technology & Maintenance Council during its Fall Meeting, Sept. 21-24, in Orlando, Fla.

TMCFutureTech 2015 consists of a set of skill stations for technician students that takes place at the same time as TMCSuperTech 2015 for professional technicians. This year, the student competition will be held on Tuesday, Sept. 22. Winners will be announced the next day at the TMCSuperTech 2015 Awards Luncheon. Registration for TMCFutureTech 2015, for a fee of $200, is limited to 80 individuals. The registration deadline is August 21, 2015.



Saturday, December 12, 2015

National Wreaths Across America Day



Wreaths Across America placed 120,000 wreaths in 2014.