About LaunchIt Public Relations

LaunchIt Public Relations founder and principal, Susan Fall, began focusing on the transportation industry in 1993 while employed by transportation technology pioneer, QUALCOMM. In July 2000, she started LaunchIt with the intention of remaining focused on one industry and one industry only — transportation. And particularly the role technology plays in this vital industry. Now with nearly 20 years of public relations experience, Susan is passionate in her dedication to the transportation industry and the field of public relations.

Since transportation technology – both on-board and in the management and execution of essential business processes – was relatively unknown in the early 90’s, Susan’s role has included educating the transportation media about the design, function and importance of next generation systems and solutions. Concurrently, she has been responsible for educating the mainstream and technology media about the transportation industry in general. This intensive exposure to both technology and the transportation industry is the foundation of the value that LaunchIt continues to provide today.

LaunchIt’s priority is to be a cost-effective source of public relations and marketing communications expertise. By utilizing a scalable workforce of independent contractors – who have a full understanding of transportations systems and technology solutions – LaunchIt offers full PR and marcom services at a fraction of typical agency costs.

Today, LaunchIt’s clients have access to a wide range of experience and a close association with the industry’s leading players — an advantage that is unmatched in the industry. LaunchIt’s past and current clients include industry leaders as well as start-ups, such as: Axonn, Boeing, Cadec Corporation, CARTASITE, Delphi, GeoLogic Solutions, Global 2-Way, Kaba-Mas, Maptuit, Networkcar, Pana-Pacific, Safer Corporation, SecureSeal, Transportation Costing Group and Velociti.

MISSION STATEMENT

LaunchIt Public Relations is dedicated to providing the transportation technology industry with a focused, experienced and valuable array of public relations and marketing communications services that are unmatched in the marketplace. Our strategic advantages and value are based on our intensive exposure to technology and the transportation industry — in particular our knowledge of the essential role technology plays in this vital area of commerce.

LaunchIt Public Relations not only serves the transportation technology industry, but is also a dedicated member of its close-knit business community. As such, our goals include educating the transportation media about the design, function and importance of next generation systems and solutions and educating the mainstream and technology media about the transportation industry in general.

LaunchIt Public Relations remains committed to offering the industry’s most cost effective source of public relations and marketing communications expertise. Our full-time and contracted staff brings more than 40 years of combined public relations, marketing, technology and transportation industry experience — and a close association with the industry’s leading players.