LaunchIt PR for Transporation Technology and Supply Chain Management

"LaunchIt is among a handful of PR specialists who are reliable, responsive and professional — not only experts on their clients and trucking, but on how editors work with information."

David Cullen
Executive Editor
FleetOwner Magazine

LaunchIt Capabilities

Many public relations firms choose to cover a variety of topics, some choose to specialize in crisis management or consumer affairs. At LaunchIt, we’re all about business-to-business communication. And not just any business-to-business communication. We specialize uniquely in representing technology companies in their quest to increase visibility of their products and services within the transportation industry.

In addition to public and industry relations services, our partnership with Koenig Creative allows us to offer full-service marketing communications, advertising, graphic design and creative services. The company has 25 years of experience in the creative and communications field, particularly in the area of transportation technology. Their principal and creative director spent 6 years at QUALCOMM as a marketing manager for the company’s Wireless Business Solutions division.

What we offer our clients:

Public and Industry Relations Services:

Basic Public Relations functions:
	•	Press release execution and distribution
	•	Editorial relationship building (i.e. introduce client management to transportation publication editors in order to build their own relationships)
	•	Press conference and press tour coordination
	•	Press kit creation
	•	Obtain key editorial coverage pertinent to client
	•	Communicate the benefits of the company and its products to the appropriate editors
	•	Target the right publications for your niche
	•	Create targeted industry case studies
	•	Create transportation industry references by working with customers on testimonials and presentations

Industry Relations:
	•	Introduce management to key industry decision-makers and players
	•	Highlight and identify the trade associations of highest value to clients
	•	Obtain unique sponsorship opportunities
	•	Guidance on appropriate committee and trade show participation

Tradeshow Management:
	•	Assist client with selecting appropriate shows to meet scope and budget
	•	Coordination of any special tradeshow events or sponsorships
	•	Creation of trade show exhibit graphics and displays
	•	Creation of trade show promotional and mailing materials

Budget Creation and Maintenance:
	•	Work with client to create a feasible marketing budget
	•	Maintain and monitor budget

Creative and Communications Services:

Marketing Communications:
	•	Creation of premium marketing materials. LaunchIt partners with Koenig Creative and copy writing freelancers with extensive experience in the transportation industry. Our monthly retainer does not include cost of printing materials or additional design costs.

Advertising:
	•	Creation of advertising concepts and final artwork for single ads and multi-part print and banner campaigns.
	•	Coordinate with creative agency on ad creation. Our monthly retainer does not include cost of creation and production.
	•	Negotiate rates and placement with industry publications.

Email and Direct Mail Campaigns:
	•	Creation of direct mail campaigns. Monthly retainer does not include cost of design, printing, mailing or purchase of targeted mailing lists.

Web Design and Development:
	•	Design and development of websites with logical architecture, easy-to-follow navigation, creative page layout and powerful presentation impact. Monthly retainer does not include initial design and development.
	•	Maintaining and updating existing sites included in monthly full-service fee.