Where Innovation and Trucking Meet
A smart, hard-working public relations firm based in San Diego, LaunchIt Public Relations is committed to offering the industry’s most cost effective source of public relations and marketing communications expertise.
Our scalable workforce of subject matter experts has unparalleled technology and transportation industry knowledge and experience — and a close association with the industry’s leading players.
Susan Fall, President and Founder
Susan is passionate in her dedication to the transportation industry and the field of public relations. This passion began in 1993 while employed by transportation technology pioneer, Qualcomm. In July 2000, she started LaunchIt with the intention of remaining focused on one industry and one industry only — transportation — particularly the role technology plays in the trucking market. Since transportation technology – both on-board and the management and execution of essential business processes – was relatively unknown in the early 90’s, Susan’s role has included educating the transportation media about the design, function and importance of next generation systems and solutions. Concurrently, she has been educating the mainstream and technology media about the transportation industry in general. This intensive exposure to both technology and the transportation industry is the foundation of LaunchIt and continues to signify the value LaunchIt provides today.
Mari McGowan, Vice President of Business Development
Mari joined the LaunchIt team in January of 2017. Like Susan, she has a deep passion for trucking. Her 20 years of experience in marketing and launching technology products, most recently at Vnomics Corp, brings additional first-hand knowledge to the LaunchIt team. Mari is a Certified Transportation Professional (CTP) and has a wide range of executive expertise in global marketing, product launches, market research, marketing communications, branding and sales support.
LaunchIt Advisory Board:
Deryk Powell - President, Velociti. In 2013 Deryk was named President of Velociti in addition to his role as COO. As the leader of this trailblazing deployment company, Deryk is exposed to a wide range of technologies. He brings a necessary technological agnostic voice to LaunchIt along with a very strong knowledge of strategic growth initiatives.
Don Orr - President, Central Freight Lines. Like many of his colleagues, Don grew up in the trucking business. He has served in c-level positions at such trucking companies as Schilli Transportation, Roberson Transportation, Smithway Motor Xpress, Comcar Industries and Moyes Enterprises before signing on as president and CEO of Central Freight Lines in 2008, where he remains today. Don has served as chairman of the Truckload Carriers Association, the Illinois Trucking Association (twice) and the TCA’s Scholarship Fund. His industry knowledge and experience provides LaunchIt with the invaluable carrier voice.
Marty Fletcher - Strategic Program Manager, SmartDrive. Former Director of Technology and Training/Equipment Research and Development at U.S. Xpress Enterprises and currently serving as Strategic Program Manager for SmartDrive, Marty brings LaunchIt over 40 years of engineering experience in the automotive and trucking industries. A fuel efficiency specialist, Marty has also served as a Party Liaison to the NTSB for accident investigations involving collision avoidance systems, a Participant Fleet Administrator for the DOT, NHTSA and FMCSA Intelligent Vehicle Initiative and a Fleet Administrator for EPA SmartWay Program. Marty brings an unprecedented combination of engineering expertise and industry association involvement to LaunchIt.
Paul Abelson - Retired Journalist. As an award-winning journalist, Paul has been a regular contributor to such magazines as Fleet Equipment, Fleet Owner, Heavy Duty Trucking, Overdrive, The Trucker, Truckers News and Lifting & Transportation International, Trucks Magazine, Trucking Technology Newsletter and Super Driver, the audio magazine for professional long-haul drivers. He is currently Senior Technical Editor for Road King Magazine and Land Line. Paul brings an unbiased reporter’s eye to LaunchIt. His decades of high level involvement with the trucking and automotive industries provides LaunchIt with a powerful historical perspective on equipment, driver, and safety-related issues.
Skip Yeakel - Principal Engineer, Volvo. A 50-year veteran of the trucking industry, Skip is the Principal Engineer for Volvo Group North America. As Volvo’s government, industry and academia liaison, Skip’s involvement with and knowledge of the trucking industry and such specialties as truck freight and fuel efficiency, safety, security and sustainability provides LaunchIt and its clients with the invaluable insight into the world of OEM’s.
"Your enthusiasm and commitment to your clients and the trucking industry is commendable. You have brought so many good ideas and products to the attention of our readers over the years that there should be a Susan Fall Award for excellence in providing for the continuing evolution and growth of the commercial transportation industry. Don’t ever stop!"
Southeast Region Manager
HDT/Bobit Business Media