Rolling Strong Selects Moblico

Mobile marketing technology leader to provide health and wellness coaching and reward programs on the new Rolling Strong mobile app


Riverside, Mo. – January 24, 2018 – Rolling Strong, the provider of driver wellness programs for transportation companies and their drivers, as well as owner-operators, today announced it has selected mobile marketing technology leader Moblico to deploy the health and wellness coaching and driver reward programs on its recently introduced mobile app.

“Moblico is known for its ability to harness the power of mobile devices to drive engagement and loyalty with personalized, interactive communications between providers and users,” said Stephen Kane, president of Rolling Strong. “We chose to use their powerful and highly unique platform to directly communicate with drivers and to provide customized coaching and tailored rewards to users of our new health and wellness mobile app.

“For our partners, these capabilities will enable a stronger presence on the app,” Kane added. “In many ways, Moblico’s mobile marketing platform will help promote use of the app and enhance our ability to fulfill our mission of improving the health and wellness of truck drivers.”

Similar to the way a grocery chain uses mobile marketing technology to send customer-targeted offers and rewards based on shopping habits, Rolling Strong will be using the Moblico platform to provide its virtual coaches with the right messages to send to drivers. For example, if a driver isn’t logging enough sleep or exercise or is reporting too many calories on the app, articles about healthy sleeping, eating or exercise habits will be sent. Likewise, if the driver is logging effective sleep, exercise or eating habits, the platform will issue points and rewards.

“This is a very unique and exciting use of our technology,” said Pierre Barbeau, co-founder and CEO of Moblico. “Although we’re still learning about the trucking industry from Rolling Strong, it’s really impressive working with a company that is clearly doing something to help improve the health and wellness issues that professional truck drivers face. Using a mobile marketing platform to coach and reward our country’s nearly 3.5 million heavy duty class 8 truck drivers is just brilliant.”

The new Rolling Strong health and wellness mobile app for IOS and Android devices offers the following features:

  • Nutrition Guidance including meal suggestions and predictive nutrition based on location though truck stop, restaurant and food item search capabilities, as well as daily food logging with calorie counts and targets.

  • Exercise Programs including guided workout routines based on personalized preferences with duration and intensity choices, and daily step tracking with an integrated wearable activity tracker.

  • Sleep time and pattern tracking with an integrated wearable activity tracker, and CPAP integration.

  • Personal Health Records including biometric data from physicians, wellness coaches or health check stations, DOT certification reminders and the ability to connect with a wellness coach.

About Moblico

Located in Kansas City, Missouri, Moblico provides marketing technology solutions that make it easier, quicker and cheaper for companies to deliver goal-oriented mobile programs. With the richest suite of mobile engagement management features, Moblico helps wholesalers acquire, engage, retain, and monetize customers and employees. Learn more at or call 855-MOBLICO today.

About Rolling Strong

The provider of driver wellness programs for transportation companies and their drivers and owner-operators, Rolling Strong promotes behavior change and provides support in the areas of Nutrition, Fitness, Sleep, Stress Management and Weight Management. Driven by its mission to reverse the declining health of America’s CDL Drivers and get them home safely, the company offers in-terminal and on-the-road solutions that target health improvement. Its customizable programs include the Rolling Strong App for drivers and administrative reporting capabilities to help carriers and drivers improve compliance with CDL medical requirements and to implement and manage their wellness initiatives. For more information, visit


Media Contact:

Susan Fall

LaunchIt Public Relations